Ikea Southeast Asia will launch an e-commerce operation in Thailand to meet the needs of a new generation of shoppers, as well as moving forward to redefine its retail business, and make the home-furnishings retailer “a place of happiness for all”, according to a media release yesterday.

Ikea Southeast Asia, which owns and operates stores in Singapore, Malaysia and Thailand, has released its 2018 annual report, revealing its continued success in offering millions of people a wide range of well-designed and functional home-furnishing products at affordable prices according to its vision: “To create a better everyday life for the many people.”